Cookies
What is a cookie? It’s a small file of letters and numbers that is sent and stored on your computer and/or mobile device which provides us with information in relation to your website usage, and allows us to recognise that you have used our website before. Our cookie policy tells you about which cookies we use on this site.
Cookies are safe and secure and are commonly used by websites. A cookie typically contains:
The name of the server the cookie was sent from
The lifetime of the cookie
A unique identifier (usually a number)
We use this data to determine the number of people using our site and to better understand how they find and use our web pages. With this information we can continually improve the information that we provide on our site and the processes for actions such as contacting us and donating. We can also use it to increase the number of new people finding our site.
When you visit the Gloucestershire Nightstop website, our website server sends a cookie to your device and uses this number to recognise you when you return to the site or browse from page to page. This cookie is then stored on your computer or mobile device.
All websites can send a cookie to your browser if your browser settings allow it. Many websites do this to track online flow.
Session cookies and persistent cookies
There are two types of cookies, session cookies and persistent cookies. We use both types on the Gloucestershire Nightstop website.
Session cookies are temporary cookie files, which are erased when you close your browser and end the session. When you open the browser again and return to the site which created the cookie, the website will not recognise you. However, a new session cookie may be generated, which will store browsing information for this new session.
Persistent cookies remain in one of your browser’s subfolders until they are deleted. You can delete them manually, or otherwise they will be deleted by your browser depending on the duration period contained within the persistent cookie’s file. They will remain in one of your browser’s subfolders even if you close your browser and end the session.
Google Analytics
We use Google Analytics (GA) to track site user interaction. We have GA code installed on our site which creates one or more text files on your computer
Google analytics stores the following data:
Time of visit, pages visited, and time spent on each page of the webpages
Interactions with site-specific widgets
Referring site details (such as the URL a user came through to arrive at this site)
Type of web browser
Type of operating system (OS)
Flash version, JavaScript support, screen resolution, and screen colour processing ability
Network location and IP address
Document downloads
Clicks on links leading to external websites
Errors when users fill out forms
Clicks on videos
Scroll depth
Google also collects information about you from its Doubleclick tracking and profiling service, from ad-supported apps on your Android or iOS device, from your YouTube and Gmail activity and from your Google account. This data is put together and used to make inferences about your age, gender, interests, hobbies, shopping habits and living circumstances.
More information can be found in the table below.
Third party cookies and pixel tags
Third parties (for example our external suppliers such as Facebook) also set cookies and pixels on the Gloucestershire Nightstop website in order to deliver the services that they are providing to Gloucestershire Nightstop. These technologies also enable us to understand how users use and interact with the Gloucestershire Nightstop website by providing information such as whether a user is browsing from a mobile device and what pages on the site they visit. We use this information to improve our website and to inform our online advertising campaigns and strategies.
Please note that we have no control over these third party cookies and pixels, and you should check the relevant third party websites for more information about these.
Pixel tags
A pixel tag is an invisible tag placed on certain pages of a website, which enables cookies to be downloaded to your browser. Pixel tags register when a particular computer and/or mobile device visits a particular page, allowing a particular user to be identified across various sites, and for targeted adverts to be served to that user across the various websites he/she visits.
Controlling pixel tags
Pixel tags are not stored on your computer or mobile device. If you disable cookies, the pixel tag will only detect an anonymous website visit.
Cookies and pixels we use
Our website contains the following third party cookies and pixel tags:
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rc::a (necessary) | This cookie is used to distinguish between humans and bots. |
| rc::c (necessary) | As above | |
| NID (marketing) | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. | |
| Google Tag Manager |
_dc_gtm_UA-# (tracking)
|
Used by Google Tag Manager to control the loading of a Google Analytics script tag. |
| Google Analytics |
_ga (tracking)
|
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| Google Analytics | _gat (tracking) | Used by Google Analytics to throttle request rate. |
| Google Analytics | _gid (tracking) | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| Google Analytics | collect (tracking) | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |
| Google Analytics | __utma | As above |
| Google Analytics | __utmb | As above |
| Google Analytics | __utmc | As above |
| Google Analytics | __utmv | As above |
| Google Analytics | __utmz | As above |
| Google AdSense | _gcl_au (marketing) | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| Google DoubleClick |
IDE (marketing)
|
Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| Google DoubleClick | r/collect (marketing) | This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the visitor across devices and marketing channels. |
| Google DoubleClick | test_cookie (marketing) | Used to check if the user’s browser supports cookies. |
| Google Pay |
_ga (tracking)
|
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| Google Pay | _gat (tracking) |
Used by Google Analytics to throttle request rate.
|
| Google Pay | _gid (tracking) | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| Google Pay | OTZ | This cookie is set to collect information on user behaviour and navigation which is used to optimize the website – The cookie also allows Google Ads and Google Analytics to compile information on visitors for marketing purposes. |
|
tr (marketing)
|
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | |
| fr (marketing) | As above | |
| fbevents.js | Analytical cookies that track the traffic of the Site All user data is anonymous. For details on these cookies, please view the cookie policy of Facebook here. | |
| Facebook tracking pixel | Tracking pixel which matches users anonymously with their Facebook ID, enabling remarketing, analysis and reporting of Depaul UK advertising campaigns. | |
|
Personalization_id (tracking)
|
This cookie is set by Twitter – The cookie allows the visitor to share content from the website on to their Twitter profile. | |
| i/adsct (marketing) | The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content. | |
| Twitter pixel code | Tracking pixel which matches users anonymously with their Twitter ID, enabling remarketing, analysis and reporting of Depaul UK advertising campaigns. | |
|
YouTube
Our videos are hosted by YouTube and access to these videos is subject to YouTube’s terms and conditions. YouTube is owned by Google so you can find out more about their privacy policy and get tips and tools on privacy and safety. You can also opt out of all YouTube watch activity on the YouTube website. |
VISITOR_INFO1_LIVE (marketing)
|
Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
|
| YouTube | YSC (marketing) |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Stores the user’s video player preferences using embedded YouTube video. |
| YouTube |
yt-remote-cast-installed (marketing)
|
As above |
| YouTube | yt-remote-connected-devices (marketing) | As above |
| YouTube | yt-remote-device-id (marketing) | As above |
| YouTube | yt-remote-fast-check-period (marketing) | As above |
| YouTube | yt-remote-session-app (marketing) | As above |
| YouTube | yt-remote-session-name (marketing) | As above |